With love, Camila
Where Unity Meets Serenity
A thoughtfully crafted brand identity for Camila, designed to reflect her mission of guiding individuals toward personal connection and inner harmony.
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Understanding the Feeling
Camila is a wellness and personal growth brand offering guided services to help individuals reconnect with themselves. The brand needed a visual identity that embodied the essence of serenity, unity, and professional simplicity while standing out in the wellness industry.
The Logo
The logo design for Camila combines the essence of the cacao flower, sacred geometry, and professional simplicity.
- Inspired by the cross-section of the cacao flower, the logo represents multiple entities connecting through the core of a mandala, symbolizing unity and personal transformation.
- The pentagon embodies the five elements—earth, air, fire, water, and spirit—coming together in perfect harmony.
- Combined with the tagline, “With love, Camila,” the logo reflects the brand’s mission of helping individuals reconnect with themselves and the world around them.
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Color Palette
The curated color palette celebrates inner power while creating a serene and safe environment:
- Warm Pink (#F8DDD3): Represents warmth, care, and comfort
- Deep Red (#801823): Embodies strength, passion, and courage
- Dark Red (#47111B): Adds depth and grounding
- Paper White (#FEFCFB): Brings lightness and a sense of purity
- Paragraph Fill (#190609): Provides a rich foundation for text, ensuring clarity and contrast
A Balance of Elegance and Clarity
Primary Typeface
Cormorant (Serif):
Used for headings, this elegant font exudes timeless charm and refinement, adding a sense of grace to the brand.
Secondary Typeface
Mulish (Sans-Serif):
Used for body text, this modern font ensures clarity and approachability, making it ideal for paragraphs and subtler design elements.
Cormorant
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Mulish
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Image Gallery
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Outcomes
Our branding project resulted in a significant increase in client engagement and brand recognition. The cohesive identity resonated deeply with the target audience, leading to positive feedback.
"Oscar gave me a hand with my logo and brand guidelines, and his work was mind blowing.
We had a call to understand what he did and what I wanted, and in very few words, he completely understood what I was after, what emotions I wanted to communicate through the logo, and somehow (I say it was magic) he absolutely managed to translate my words into an image that I never thought it could be possible. It sounds obvious, but I think it is rare to find someone that it is actually designing for the client, instead of designing for himself and what he wanted. And I think this, coupled with his creative genius, is what makes Oscar so good in what he does."
Ready to Transform Your Brand?
Let’s create a brand identity that truly stands out. Contact me today to get started!